Chevolution

How did the iconic image of Che Guevara end up on beer bottles and bikinis? This inquiry into the ethics and aesthetics of appropriation investigates how the enduring symbol of Cuba`s revolution skyrocketed to fame and was ultimately devoured by its own worst enemy: capitalism.

In 1960, Cuban photographer Alberto "Korda" Diaz snapped a photo of Ernesto "Che" Guevara. Eight years later, the image exploded throughout Europe and Latin America, where it became a symbol of protest and dissent. Today, the photograph remains one of the most dominant icons of the twentieth century. Chevolution is a film about a single photograph and how this portrait, with its enigmatic gaze, became a symbol of countless visions for change.



86 mins

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